The role apps play in digital transformation and connecting people
Digital transformation is the process by which organisations evolve areas of their operations from non-digital and even manual processes into digital processes. It is a way of improving efficiencies, driving revenue and enabling cultural and behavioural change.
However, to get the greatest results a digital transformation strategy must be more than just a process-driven consideration. A digital transformation strategy must first acknowledge and understand the role of human behaviour, and then translate that into digital outputs that can enhance the old process and accelerate success. Humans – people and personalities – should remain at the heart of any organisation or brand. They should also be at the centre of any digital transformation strategy.
At Vidatec, our technology works in tandem with human behaviour, creating a streamlined, symbiotic relationship between humans and technology. It is this relationship that becomes the centre of a successful digital transformation strategy and our apps deliver this in a number of different ways.
The role that apps play in digital transformation
Getting employees to engage with their company’s internal communications remains one of the biggest challenges for all HR departments. The content not only needs to cut through, but it is where the organisation’s personality and values can be brought to life. Getting this right will be invaluable in building employee buy-in and loyalty.
Digital transformation allows you to simplify the way your organisation communicates internally. At the same time, it can be used to build stronger connections between the employees and company brand by enhancing engagement.
Mobile apps not only offer a mechanic of delivering information direct to every employee through their mobile phone, from company updates to personalised HR-related information, they also provide the opportunity to leverage UX and design to make the delivery of this information far more engaging. Empower your employees to navigate through company information and connect with their colleagues at their own convenience, irrespective of location, with the ‘always-on’ nature of a mobile app.
By providing greater digital connections between employees and their organisation, mobile apps will help to build community and improve workplace culture. And with employers now playing an increasingly important role in looking after the health and wellbeing of their staff, improving connections through digital transformation will also provide an important channel for helping employees manage a healthy work-life balance. Find out how our Engage4 platform is being used to this very effect here.